Pizzeria Mercato takes over the Rockies concession stand

Local business owners saw a good opportunty when it came available

Brenda, Madeleine, and Alexandra Mitchell helmed the first ever Pizzeria Mercato concession a few weeks back during the fifth Rockies game in the season at the Eddie Mountain Memorial Arena.

“We’re really busy right now and we’re having a lot of fun,” said Ms. Mitchell while she grilled, manned the till and dealt with hungry customers as her daughters worked diligently by her side. The fearless trio demonstrated real gusto as they rolled up their sleeves and got busy feeding the masses.

“Brenda is really ambitious and having a concession is a big learning curve but we’re happy to be offering our services,” said Pizzeria Mercato Owner Todd Mitchell of his wife’s efforts.

The pizzeria decided to delight Rockies fans with their diverse menu and delicious pizza when they heard of the opportunity.

With the Regional District of East Kootenay (RDEK) having trouble locating a concession operator, Mr. Mitchell recognized a good business venture and stepped up.

“RDEK was struggling to find someone to provide services so we thought we would get involved and make it happen,” he said.

Success as a business owner in the Valley boils down to versatility with the changing of the seasons, said Mr. Mitchell, and that was part of the reason his family signed on for the concession.

“We love hockey and this is something we thought we could do together,” said Mr. Mitchell.

Rockies fans can expect to enjoy hamburgers, hot dogs, fresh pizza, homemade chili, soft drinks and coffee to name a few of the traditional favourites that will be available.

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