By Nicole Trigg
To begin with, a preface is in order… this editorial is not a thinly disguised advertorial written as a result of advertising contracts. It is authentic, inspired by the shift thats taken place at Panorama Mountain Village, now formally going by the name of Panorama Mountain Resort. No traces remain of Panoramas past reputation as an aloof enclave within the valley. The level of community engagement the new team at the resort has initiated for the 2014-2015 season is cutting edge.
No doubt, locals will respond in droves to the $2 lift passes offered to everybody from Brisco to Canal Flats on Sunday, December 14th. With over 70 centimetres of new snowfall at the summit last week, this is a heartwarming gesture by the valleys premier ski resort, which has already hosted B.C. and international World Cup racers so far this season.
Separate lift ticket prices for beginners using the new Discovery Zone will be a welcome break to valley families with kids learning to ski, and the $10 million the resort has invested into infrastructure upgrades will undoubtedly draw more skiers from afar, which translates into increased traffic for valley businesses overall.
With the 2014-2015 winter being the first time the Whiteway is wearing the official Guinness World Record title, the timing couldnt be better to complement and bolster the Columbia Valleys growing national as well as international appeal.
The valley has been increasingly working together as a whole, and the time to reap the rewards of this collaboration might prove to be right around the corner.