By Nicole Trigg
Its the unfortunate nature of media that bad news grabs the headlines and gets people talking above all else. However, one can argue that this trend is more prevalent among provincial and national media than at the community level, based simply on the fact that they serve much larger populations and dont have the same intimate ties that a community newspaper arguably has.
At the community level, a readers submitted photo of his or her cat doing something cute has a pretty good chance of getting published.
At the provincial and national media level, not so much.
Perfect example: the Shuswap scandal, when it was discovered that ex-chief Paul Sam and his family had been siphoning off millions from the bands revenue for years. Overnight, the Shuswap band became a national household name, garnering more attention in less time than the controversial Jumbo Glacier Mountain Resort Municipality.
The valleys tourism committee, which is working away diligently to promote the Lake Windermere Whiteway now that its broken the Guinness record for the worlds longest outdoor skating trail, can only wish for an iota of that blinding spotlight the Shuswap scandal yanked our way.
Shortly on the heels of the scandal, a good news story has come out of the Shuswap Band.
The addiction centre that relocated to Shuswap traditional territory in 2012 has been awarded the highest score that a health services centre in Canada, hospitals included, can earn.
This is an incredible feat for a small treatment centre, and a very rare achievement for a facility of any size. Three Voices of Healing Society executive director Delena Tikk is clearly an inspirational visionary who has set a new standard for treatment centres of this kind across our country.
Its a shame the national media hasnt picked up this feel-good story to share with other Canadians, but at the community level, its not going unnoticed.