Theatre stops showing Amy Schumer movie trailer after B.C. father complains

It ran before a family-rated movie where children could see it

The Cineplex chain has stopped showing a coming attraction trailer for the Amy Schumer movie “I feel pretty” before the start of a G or “General” rated movie in one Lower Mainland theatre where children might see it.

The decision came after a Langley father reportedly objected to the trailer being shown when he took his wife and daughter to see “The Miracle Season” a family-rated movie about a high school girl’s volleyball team.

The “I feel pretty” trailer showed the excerpts from the raunchy comedy, which is rated PG-13 for “coarse language; sexually suggestive scene (and) nudity.”

In an e-mail to the Langley Times, Cineplex spokesperson Sarah Van Lange said the father contacted the chain after going to see the “The Miracle Season.”

Van Lange said the man and his wife were uncomfortable with some of the content in the trailers for “I Feel Pretty” and “On Chesil Beach,” a film based on the 2007 novel/novella by British writer Ian McEwan.

“In light of (the father’s) concerns … we removed the I Feel Pretty trailer from before screenings of the one film, The Miracle Season, in British Columbia,” Van Lange said.

Representatives of Amy Schumer did not immediately respond to a request for comment from the Times.

Here is the online trailer:

Van Lange said both trailers had been approved by the Business Practices and Consumer Protection Authority (BPCA) for showing.

Movie ratings are a provincial and territorial responsibility, which means while provincial rating agencies use a similar category names, the exact meaning can vary.

A General rating in British Columbia means the content “may contain occasional violence, swearing and coarse language, and the most innocent of sexually suggestive scenes and nudity,” Van Lange said.

An online summary of the plot of “I feel pretty” says it centres on an “ordinary woman who struggles with feelings of insecurity and inadequacy on a daily basis (who) wakes from a fall believing she is suddenly the most beautiful and capable woman on the planet. With this new-found confidence, she is empowered to live her life fearlessly and flawlessly, but what will happen when she realizes her appearance never changed?”



dan.ferguson@langleytimes.com

Like us on Facebook and follow us on Twitter

Just Posted

Energy high as new gym nears completion

Akiqnuk First Nation to open Columbia Lake Recreation Centre to Valley community

Medieval tastes in modern book

Maureen Thorpe launches Tangle of Time at book launch

Total loss for early morning garage fire

Windermere fire dept. responds to structural fire in Windermere Monday Dec. 1oth

RCMP Report

Some of the more notable calls Columbia Valley RCMP responded to this past week

Ambassadors for the lake

New Lake Windermere ambassador takes the wheel

Cannabis gift ideas for this holiday season

Put the green in happy holidays, now that cannabis is legal in Canada

‘Naive approach’ to China at fault in Meng mess: Scheer

Conservative Leader Andrew Scheer called on the Trudeau government to “unequivocally denounce any type of repercussions to Canadians on foreign soil.”

Omar Khadr ‘a model of compliance,’ wants changes to bail conditions: lawyer

Former Guantanamo Bay detainee Omar Khadr is back in court today to seek changes to bail conditions.

B.C. businesses evacuated due to emailed bomb threat, also received in U.S.

Penticton and Comox Valley businesses evacuated Thursday morning

B.C. man linked to human remains probe gets absolute discharge on unrelated mischief count

Curtis Sagmoen was in Vernon Law Courts Dec. 13 for a mischief trial

Supreme Court upholds Canada’s right to reargue facts in assisted-dying case

Julia Lamb and the B.C. Civil Liberties Association are spearheading a challenge of the law

B.C. company facing several charges in 2017 chicken abuse case

CFIA investigation leads to 38 charges against Elite Farm Services and Ontario-based Sofina Foods

Woman forcibly confined, sexually assaulted between Creston and Cranbrook

The suspect forced the woman into her vehicle before driving along Highway 3

‘I thought I was dead as soon as I saw the gun’

Keremeos gas station attendant tells story about man with gun coming to store

Most Read