NATURAL CONNECTION  British filmaker David Bond takes on the job of marketing Mother Nature to his kids in the documentary Project Wild Thing, which will screen at Wildsight Invermeres AGM on March 31st. Photo submitted

NATURAL CONNECTION British filmaker David Bond takes on the job of marketing Mother Nature to his kids in the documentary Project Wild Thing, which will screen at Wildsight Invermeres AGM on March 31st.Photo submitted

By James Rose

Special to The Pioneer

Wildsight Invermere is having an exciting night onTuesday, March 31stas the organization is hosting both its AGM and presenting the recently released British documentary,Project Wild Thing.

The feature-length film takes an interesting look at the fragile connection between children and nature. Already, it has received rave reviews, withTheTelegraphcommenting this film will change your life. Wildsight Invermere has chosen to screen this film because it supports its environmental mission. Wildsight Invermere president Baiba Morrow hopes the film will spark conversation about the benefits to our entire community, young and old, engaging with the outdoors. Its a well-known fact that being in nature makes us happier. In fact,studies show that doing so can reduce blood pressure, anxiety, and stress levels.

Project Wild Thingis premised on the notion that todays children are sadly spending most of their free time using iPads and watching TV. Its filmmaker, David Bond, is also a father and has seen this firsthand with his own children. According to Mr. Bond, the marketing departments of Apple and Disney control his children better than he can,and so he looks to change this by appointing himself the Marketing Director for Nature.With professional help, he develops and launches a nationwide marketing campaign to get children outside. Despite his efforts, the film reveals the competition wont go down without a fight and let some upstart steal their market.Project Wild Thingproves to be a hilarious, real-life story of one mans determination to get children out into the ultimate, free product Mother Nature.

The evening gets underway at7 p.m.at the DTSS theatre. Admission to the screening (after the AGM) is by donation. For more information, please call 250-341-3554 or emailinvermere@wildsight.ca.For more on the film, checkwww.projectwildthing.com