It is not every day you see a giant fish-riding cowboy. But if you drive to Canal Flats, you can see just that: the new mascot for The Flats RV campground rising up to the sky from the roof of an old camping trailer.
The lure was the concept, shared Kelly Kask, co-owner of The Flats RV and the Gas Plus gas station right off Hwy 93/95.
“A friend of ours came up with the idea of the lure- to put a cowboy on top of that lure. Then the cowboy evolved. We went to put him on the lure and it was too heavy.”
The next step was to make a fish out of a 16-foot block of Styrofoam to balance the cowboy on, and the unique roadside attraction was complete.
Mr. Kask said the new mascot was not even up a week and already it was attracting the kind of attention he wants to draw to the area.
“It stops traffic; literally,”exclaimed Mr. Kask.
Customers to the gas station often express surprise to Mr. Kask when they find out Canal Flats is more than just a pit stop on the highway. Mr. Kask envisioned if passerbys will even stop for 30 seconds to take a picture with the fish, it’s enough to spark an interest in the town, to hook the tourists in.
Now, Mr. Kask has turned the naming of the cowboy and fish, along with a tagline, into a contest. The best bull trout and cowboy name will win $125. For the tagline, there is a $200 cash prize up for grabs. Mr. Kask is hoping for a cheeky, creative tagline, such as ‘No shortage of bull in the Flats’.
Name suggestions for the cowboy so far have included Bull fishing Bill, Fin Hooker, Rod Bender, Cuthroat Kelly or Flying Willy. One woman suggested ‘Larry the Liar’, because he looks like every fisherman who tells a story about an enormous fish he ‘almost had’. A few suggested taglines by residents so far include ‘Catch your Dreams’ and ‘Just another day at the river’.
The newly named trout and cowboy along with the tagline, will be featured on a t-shirt.
To enter the contest, email email@example.com, or go on the Flats RV Facebook page to enter your suggestions.