Panorama Mountain Resort introduces RFID technology that allows guests hands-free lift access. File photo

Cutting edge technology at Panorama optimizes skiers experience

RFID technology expedite’s process at lifts

Cutting edge technology promotes the best in customer service while offering efficiency for skiers. Panorama Mountain Resort is the first resort in the Canadian Rockies to bring radio-frequency identification (RFID) technology to the public.

This season Panorama has unveiled its SKIDATA ticketing and lift access system that will allow guests “efficient, hands-free, lift access.” The state of the art and modernized system will ensure that all tickets including the Panorama Snow Card and season passes will be available on cards embedded with RFID antenna (radio-frequency identification that uses electromagnetic fields to automatically identify and track tags attached to objects).

The benefit of the system is that it will expedite the process of getting guests on the hill, according to Steve Paccagnan, president and chief executive officer at Panorama Mountain Resort. Lift access cards will be reusable over multiple seasons and can be reloaded online or over the phone. Users also have the option to sign up for Resort Charge which works by attaching a credit card account to their RFID account that can be used at different venues on the resort.

“The new system is a major step forward in our push to bring speed and ease to the guest experience at Panorama. Visitation has increased significantly in recent years and we’ve made this investment so our riders and skiers can get on the mountain instead of waiting in line for their lift ticket,” he said. “It also allows us to greet our skiers and to make eye contact with them and to have conversations as well as that personal interaction that is so important as opposed to just checking the tickets.”

Panorama is on par with Europe, New Zealand, and Australia where the system has already been standardized. Guests will have a whole new experience on the mountain this year as they pass through an RFID gate, which will open automatically after the card registers. Lift operators will also be on hand to assist in the process to make sure guests have an optimal experience.

“Tickets can be preloaded from home, guests can skip lineups at the ticket window and head straight to the mountain,” said Mr. Paccagnan. For more information on Panorama’s new RFID technology visit www.panoramaresort.com.

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