Destination BC’s Highway 3 destination development strategy set to debut

The final draft of a destination development strategy for the Highway 3 corridor is ready.

The final draft of a destination development strategy for the Highway 3 corridor is ready to go public.

The “Highway 3 Corridor 10-year Destination Development Strategy” will be presented to the public at two meetings in March.

The first will be on Monday, Mar. 19 from 1:30 to 3 p.m. in Creston at the Creston Hotel (1418 Canyon St.) and the second will be on Wednesday, Mar. 21 from 1:30 to 3 p.m. in Osoyoos at the Watermark Beach Resort (15 Park Pl.).

The strategy came about after Destination BC found out that the Highway 3 Mayors’ and Chairs’ Coalition was starting work on a tourism strategy and decided to make the Highway 3 corridor a destination development region, according to Rossland Mayor Kathy Moore, who is chair of the coalition’s tourism subcommittee.

“So that really helped because then they had the resources and the facilitators and that to get these meetings together for everybody all along the highway and get the Mayors’ and Chairs’ group involved, but also all the local stakeholders,” said Moore.

Destination B.C. engaged stakeholders along the corridor, from Hope to the Alberta border, in a destination development planning process and held in-community sessions.

Moore attended a couple of those sessions and said they were quite well attended.

“You’d get economic development people, you’d get tourism providers, you’d get people from the ski association, you’d get chambers of commerce and all different people showed up at these meetings,” she said.

Moore says the 10-year destination development strategy “looks at strengths and weaknesses of the route, what kind of things we could do to improve it.”

She will be attending both the Creston and Osoyoos meetings in March, where the public will be able to learn the outcomes of the planning process and learn about the next steps.

To RSVP for the Creston launch meeting, visit eventbrite.com/e/highway-3-destination-development-launch-event-creston-tickets-42873023367.

To RSVP for the Osoyoos launch meeting, visit eventbrite.com/e/highway-3-destination-development-launch-event-osoyoos-tickets-42872646239.

Just Posted

Regional District Monitoring Flood Conditions as Melt Continues

High Streamflow Advisory Flood Watch for Kootenays

United Dance gets sets to Hallelujah

Show at DTSS gym this Friday, May 25th at 7 p.m.

Happy hearts with Heart of Rockies transition

After 36 years, a new race director will be at the helm this year

CastleRock focused on fire safety with FireSmart designation

Public event Saturday, May 19th focused on fire safety

From India to Invermere

Students arrive for hospitality program

VIDEO: After the floods, comes the cleanup as Grand Forks rebuilds

Business owners in downtown wonder how long it will take for things to go back to normal

Woman’s death near Tofino prompts warning about ‘unpredictable’ ocean

Ann Wittenberg was visiting Tofino for her daughter Victoria Emon’s wedding

Will Taylor Swift’s high concert ticket prices stop scalpers?

Move by artist comes as B.C. looks to how to regulate scalpers and bots reselling concert tickets

36 fires sparked May long weekend, most due to lightning: BC Wildfire

As warmer weather nears, chief fire officer Kevin Skrepnek says too soon to forecast summer

Ariana Grande sends message of hope on anniversary of Manchester bombing

Prince William joins survivors and emergency workers for remembrance service

B.C. flood risk switches from snowmelt to rainfall: River Forecast Centre

Kootenays and Fraser River remain serious concerns

Pipeline more important than premiers meeting: Notley

“Canada has to work for all Canadians, that’s why we’re fighting for the pipeline”

Canadian government spending tens of millions on Facebook ads

From January 2016 to March 2018, feds spent more than $24.4 million on Facebook and Instagram ads

Canada, U.S. to begin Columbia River Treaty negotiations on May 29

B.C. MLA Katrine Conroy will represent the province in the talks

Most Read