By Breanne Massey
Local Journalism Initiative Reporter
Sasha Eugene, a member of the Shuswap Indian Band (SIB), recently completed training in digital marketing through the Columbia Lake Technology Centre and Alacrity Marketing.
The 25-year-old Edgewater resident hopes to relocate to Invermere in the coming weeks, and expects to open up a small business to cater to local entrepreneurs by offering digital marketing consultations.
“Doing digital marketing, school didn’t even feel like school,” Eugene said. “I grew up doing this, so it just seemed easy to me. It doesn’t seem like it’s even work.”
Digital marketing is the art of utilizing emerging technologies (social media, apps and responsive websites) to reach and attract potential customers. It can include activities such as: content marketing, search engine optimization (SEO), pay per click advertising (PPCA) as well as e-mail marketing campaigns.
Her new company DigiPeak will offer services such as blogging, SEO, advertisement assistance for social media platforms, as well as support for website design and management.
The 12-week program Eugene recently completed came highly recommended to the community after she successfully graduated from it. Eugene felt it helped build up her confidence, while encouraging her and other participants to get real-world experiences for individual clients and businesses by working in small teams.
There were also assignments in the program that Eugene completed independently.
“Megan (Adams) was really knowledgeable,” said Eugene. “It was nice having her there for some of the things that are a little more difficult.”
As a graduate from David Thompson Secondary School in 2015, Eugene had previously spent time working as an emergency responder in Alberta and B.C. before leaving another training program to cope with a family bereavement.
Afterwards, Eugene worked in security and became a parent. However, being a single parent resulted in the need for Eugene to pivot professionally to support a healthy work-life balance.
Now, her goal is to focus on digital marketing for individuals and businesses in the Columbia Valley to encourage the community to shop locally for digital marketing after seeing many friends and family members reach out to digital agencies in Cranbrook and in Calgary in the past.
“I grew up with technology, and knowing about websites, and watching my friends and family struggle with something that comes really easy to me,” Eugene said about her motivation to help the community with digital marketing.
With an August 1, 2020 start date in mind, Eugene is currently brainstorming about how to launch her new business amidst the COVID-19 pandemic.
“I’m still trying to think of a fun way to open the doors with a pandemic on, so everyone stays safe,” she said.
For more information about Eugene’s digital marketing business, visit: https://digipeakmarketing.ca
To learn more about the digital marketing program, visit: https://www.alacritycanada.com/digital-marketing-course/