Eugene opens digital marketing agency

David Thompson Secondary School alumnus graduates from local digital marketing program

By Breanne Massey

Local Journalism Initiative Reporter

Sasha Eugene, a member of the Shuswap Indian Band (SIB), recently completed training in digital marketing through the Columbia Lake Technology Centre and Alacrity Marketing.

The 25-year-old Edgewater resident hopes to relocate to Invermere in the coming weeks, and expects to open up a small business to cater to local entrepreneurs by offering digital marketing consultations.

“Doing digital marketing, school didn’t even feel like school,” Eugene said. “I grew up doing this, so it just seemed easy to me. It doesn’t seem like it’s even work.”

Digital marketing is the art of utilizing emerging technologies (social media, apps and responsive websites) to reach and attract potential customers. It can include activities such as: content marketing, search engine optimization (SEO), pay per click advertising (PPCA) as well as e-mail marketing campaigns.

Her new company DigiPeak will offer services such as blogging, SEO, advertisement assistance for social media platforms, as well as support for website design and management.

The 12-week program Eugene recently completed came highly recommended to the community after she successfully graduated from it. Eugene felt it helped build up her confidence, while encouraging her and other participants to get real-world experiences for individual clients and businesses by working in small teams.

There were also assignments in the program that Eugene completed independently.

“Megan (Adams) was really knowledgeable,” said Eugene. “It was nice having her there for some of the things that are a little more difficult.”

As a graduate from David Thompson Secondary School in 2015, Eugene had previously spent time working as an emergency responder in Alberta and B.C. before leaving another training program to cope with a family bereavement.

Afterwards, Eugene worked in security and became a parent. However, being a single parent resulted in the need for Eugene to pivot professionally to support a healthy work-life balance.

Now, her goal is to focus on digital marketing for individuals and businesses in the Columbia Valley to encourage the community to shop locally for digital marketing after seeing many friends and family members reach out to digital agencies in Cranbrook and in Calgary in the past.

“I grew up with technology, and knowing about websites, and watching my friends and family struggle with something that comes really easy to me,” Eugene said about her motivation to help the community with digital marketing.

With an August 1, 2020 start date in mind, Eugene is currently brainstorming about how to launch her new business amidst the COVID-19 pandemic.

“I’m still trying to think of a fun way to open the doors with a pandemic on, so everyone stays safe,” she said.

For more information about Eugene’s digital marketing business, visit: https://digipeakmarketing.ca

To learn more about the digital marketing program, visit: https://www.alacritycanada.com/digital-marketing-course/

Just Posted

Invermere gets new CAO

Invermere found his new CAO after a long period of research.

Radium council discusses short term rentals

RHS council are elaborating the second draft plan for STR

Beautification process begins in Canal Flats downtown

Canal Flats wants to improve the esthetic of the town

More consultation on LWRL to come this fall

Invermere council meeting discussed about the Athlamer neighbourhood plan

Local advocates for CBT climate change priority

Tracy Flynn ask the local government for action on climate change

Quirky Canadian comedy ‘Schitt’s Creek’ takes Emmys by storm with comedy sweep

Toronto-raised Daniel Levy and Ottawa-born Annie Murphy both got supporting actor nods

B.C. has highest number of active COVID-19 cases per capita, federal data shows

B.C. currently has 1,803 active cases after weeks of COVID-19 spikes in the province

181 days gone: Family continues to look for man last seen in RCMP custody 6 months ago

Brandon Sakebow’s last known location was leaving Mission RCMP cell, police say; family has doubts

B.C. unveils new cannabis sales programs to help small, Indigenous growers

Government did not say how it will define small producers, but says nurseries will be included in the policy

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

B.C. transportation minister will not seek re-election

Claire Trevena has held the position since 2017

Young B.C. cancer survivor rides 105-km with Terry Fox’s brother

Jacob Bredenhof and Darrell Fox’s cycling trek raises almost $90,000 for cancer research

B.C. migrant, undocumented workers rally for permanent residency program

Rally is part of the Amnesty for Undocumented Workers Campaign led by the Migrant Workers Centre

Most Read