A new public health campaign launched this week by the FNHA is aimed at delaying cannabis use and reducing the harms for young people, as well as expectant and breastfeeding mothers. (Submitted)

First Nations Health Authority launches campaign on cannabis use

Ad messages focused on harm reduction for youth and women who are breastfeeding or pregnant

It’s a culturally informed approach to cannabis being taken this week by the First Nations Health Authority (FNHA).

A new FNHA ad campaign is aimed at delaying first cannabis use, and reducing the harms among young people as well as expectant and breastfeeding mothers.

“We recognize that each First Nation will have its own perspectives on regulations around the sale and use of cannabis,” said Grand Chief Doug Kelly, chair of the First Nations Health Council.

The marketing messages reinforce Indigenous strength, and are based on the principles of harm reduction.

With 43 per cent of the Indigenous population in B.C. under 25, the FNHA is taking the proactive step to provide some wellness and health information in the wake of cannabis legalization in Canada.

“This is a first step in addressing the potential consequences of cannabis legalization for our communities based on global best practices and traditional teachings,” said Evan Adams, Chief Medical Officer of the First Nations Health Authority. “It is a wellness-centered campaign built on Indigenous values of personal and family responsibility, healthy relationships, and a culture of choices.”

The new campaign reminds Indigenous youth and women that their culture and traditional values give them “the strength and ability” to make the best choices around their health.

READ MORE: Cannabis law enacted on FN land

Examples of the messages:

• My protection is Indigenous. Our teachings guide me to understand the impact cannabis has on me and my baby when I’m pregnant or breastfeeding.

• My patience is Indigenous. Our teachings guide me to reflect on the benefits of waiting until I’m older before trying cannabis.

The ads are geared to multi-media platforms, radio spots, and transit shelter ads across B.C. that will direct people to a cannabis web portal for information and FNHA resources.

The campaign at www.fnha.ca/cannabis is where First Nations people and communities along with health professionals and leadership “can access culturally appropriate tools, information and resources.”

READ MORE: Different approaches to cannabis


@CHWKjourno
jfeinberg@theprogress.com

Like us on Facebook and follow us on Twitter.

Just Posted

Radium accommodators seek ban on short term rentals

Radium council continues considering how to regulate short term rentals.

Fire claims Fairmont home

Unsuspecting owner opens door on blaze.

First presumptive case of coronavirus identified in the Interior Health region

The woman, in her 30s, travelled from Shanghai and lives in the interior

Robbery with a hammer at Invermere Dairy Queen

Robber makes off with undisclosed amount of cash.

VIDEO: Illicit drug overdoses killed 981 in B.C. in 2019, down 38%

Chief coroner says figures were down about a third in the province’s fourth year of the opioid crisis

VIDEO: B.C.’s seventh coronavirus patient at home in Fraser Health region

Canada in ‘containment’ as COVID-19 spreads in other countries

B.C. takes over another Retirement Concepts senior care home

Summerland facility latest to have administrator appointed

RCMP pull office from Wet’suwet’en territory, but hereditary chiefs still want patrols to end

Chief says temporary closure of field office not enough as Coastal GasLink pipeline dispute drags on

Prescription opioids getting B.C. addicts off ‘poisoned’ street drugs

Minister Judy Darcy says Abbotsford pilot project working

Royals, Elvis, Captain Cook: Hundreds of wax figures find new life in B.C. man’s home

Former director of Victoria’s Royal London Wax Museum still hopes to revive wax figure tourism

Teck CEO says Frontier withdrawal a result of tensions over climate, reconciliation

Don Lindsay speaks at mining conference, a day after announcing suspension of oilsands project

Okanagan man swims across Columbia River to evade Trail police

RCMP Cpl. Devon Reid says the incident began the evening of Thursday, Feb. 20

‘Hilariously bad’: RCMP looking for couple with forged, paper Alberta licence plate

Mounties said the car crashed when it lost a wheel but the duo ran away as police arrived

Most Read