A trip to Valley Foods this Saturday, December 9th will be a gastronomic delight, and an extra-special day for Valley Foods owners, employees, and customers.
The annual December event always features a mouth-watering array of samples and a great selection of sales. But this year will be an even bigger bash as Valley Foods celebrates their silver medal award for the best independent grocery store across Canada. The milestone honour was bestowed upon co-owners Sydney-Anne Porter and her sons Greg and Eric Lapointe, at the Canadian Federation of Independent Grocer awards in Toronto in October.
While the owners were through the roof when they heard the news, Greg Lapointe says customers have been very proud of the award too.
“It’s been awesome; we’ve had tons of feedback from customers,” shares Mr. Lapointe. “They take pride in that win as well.”
So, to make this year’s annual cheese and more sale extra special, check out the list of events happening throughout the day. Come in your ugly sweater and enter to win a draw for one of three $100 gift cards. Wild Bill’s DJ service will be bringing the soundtrack to the day’s festivities from 11-3 p.m. Come jive with Super Berry, who will bust out his best-blueberry moves from 1-3 p.m.
Be sure to walk through each aisle, as local vendors will be sampling their products throughout the store, including Fun Cakes by Diane, Angela’s Pasta, Dave’s Hot Pepper Jelly, Saunders Family Farm, Wild Mountain Chocolate, From Scratch, The Invermere Bakery, and Edibles Farm. Free coffee from Kicking Horse Coffee will be hot and ready.
Discounts on this one-day event will include Dairyland butter, two for $7; mandarin orange boxes, two for $7; Kicking Horse Coffee, $10 per bag, fresh lean ground beef for $3 per pound, and Grimm’s 800g Hams for $8!
And do not forget to stock up on cheese for the holiday party season. This Saturday only, Valley Foods will have a 20 per cent sale on all their gourmet cheese. The cheese selection is massive, built up from humble beginnings over the past two and a half years since buying their cheese island.
“It was a slow road,” Mr. Lapointe reflects. “We started out with about 13 varieties of specialty cheese.”
Once they realized the high demand for gourmet cheeses in the Valley, the team started to source out more products. Now, the cheese island boasts more than 150 varieties of gourmet cheese coming from as near as Creston, B.C. and as far away as England, Spain, Italy, and Denmark.
Mr. Lapointe admits when he first started preparing the cheeses in the deli, he did not have a cultivated palate for some of the more pungent varieties. But, over time, he has found them more and more appealing to the point that now, he finds himself savouring 18-month old aged gouda, pungent aroma included. For customers unsure of what to buy, he recommends the Applewood Smoked Cheddar.
“I haven’t heard anybody that hasn’t liked it,” Mr. Lapointe confirms. “It’s by far our best seller. If you’re working your way into cheese, that’s a good start.”
Valley Foods Customer Appreciation Day is this Saturday, December 9th. Sales run all day, with the store open from 7 a.m. to 10 p.m. daily. Valley Foods is located in downtown Invermere, at 906 7th Ave.