It’s our turn to ask for help: Pioneer seeks support to continue in print

Associate publisher asks readers for support

By Amanda Nason, associate publisher

advertising@columbiavalleypioneer.com

Dear valued readers,

COVID-19 has changed the way we all plan and do business; we are all in that together. The financial effects are going to be with us all for months to come. As we look forward, our mission at the Columbia Valley Pioneer is to continue providing printed copies of our paper each week. But, without you, this may be difficult.

In the beginning of this pandemic, local businesses had to close down and reduce services. In return we lost adverting revenue, which is what pays for us to provide our print newspaper and online services free for you each week. The Pioneer has always been a free publication, and we want to keep it that way. Our goal is to continue to persevere – but we can’t do it alone.

In times of need the public often comes to us for help, and we’re here for you. When you fundraise for those who are ill, for those who are in crisis — for instance after a house fire — and for your non-profits, we write your stories, amplify your voices and let our readers know how they can be of service. Together, we’ve helped you help countless community members.

When you start new organizations or businesses, publish books or host fundraising events, we write about what you’re bringing to the community. We offer discounts to local non-profit organizations and discounts on long-term contracts. We cover news, local government, events, entertainment, festivals, sporting events (which staff often donate their time to attend), and good news stories about you and your neighbours. We also give back to the community through memberships, donations and much more. Of course we cannot do it all, but we try and make it fair. By supporting us, you are in fact supporting everyone.

We know just how important our print newspaper is to our community. Some don’t have access to online editions, and many of those who do still enjoy sitting down with a physical copy of the Pioneer in hand each week.

Many smaller towns have unfortunately had no choice but to give up on their print editions and switch to providing their content online only. At the start of April, we believed that would be our fate as well. With community support and hard work, we were able to continue in print up until now, and our mission is to keep printing.

As we begin to plan the next stage of our operations, we know that our business community will expect us to spread the word as business owners get back on their feet and open their doors. More than ever they’ll want – and need – our help sharing their good news. We are eager to support them and want to be ready for them.

We will remain a free publication, but we are asking you to consider making a donation to help us continue offering printed editions of the Pioneer. Many free small newspapers across the globe are making the same request in these unprecedented times.

Donations can be made at https://support.columbiavalleypioneer.com, by phone at 250-341-6299, or by mail addressed to the Columbia Valley Pioneer at P.O. Box 868, Invermere, B.C. V0A 1K0.

Not one can do it alone, but we all can together.

We thank you in advance and are grateful for any support you are able to provide.

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