Mounties urge safety for pedestrians and drivers alike

ICBC launches pedestrian safety campaign

As the days end earlier, the Mounties are urging the Columbia Valley community to stay safe outdoors.

Over the last 13 months, four pedestrian collisions have resulted in injuries that have been reported to the Columbia Valley Royal Canadian Mounted Police (RCMP).

Three of those four accidents occurred when pedestrians were in the north-facing crosswalk at the intersection of Fourth Street and Seventh Avenue in Invermere.

The fourth accident occurred on a logging road, according to the RCMP.

“No one wants to be involved in a motor vehicle collision as it impacts everyone from the drivers, pedestrians, good Samaritans (who) provide First Aid and even first responders,” said Cpl. Louis-Philippe Gendron-Fafard.

“As users of the roads, we each have a responsibility to be aware of our environment and not be complacent on our daily travels. Every (kind of) road user should commit to behaviour that provides safer roads.”

While no patterns have been clearly established to suggest any malice behind the incidents that occurred at approximately around noon on July 7th, 2019, around 8 a.m. on Oct. 23rd, 2018, and roughly 4 p.m. on Nov. 4th, 2019, there are some basic precautions that the community can take to stay safe for both drivers and foot-traffic alike.

“Ultimately, pedestrians and drivers are both responsible to help ensure everyone makes it to their destinations safely,” said Cpl. Gendron-Fafard.

In addition, ICBC entered a partnership with TransLink and the Community Policing Volunteers to recently launch a campaign to raise awareness about driving and walking safely as daylight hours decrease as the province moves quickly into winter.

“Even when drivers proceed with caution, it’s hard to see pedestrians at this time of year when visibility is poor,” wrote Lindsay Matthews, ICBC’s Vice-President of Public A airs and Driver Licensing in a recent press release.

“Crashes with pedestrians are highest between 3 p.m. and 6 p.m. every day, when most of us are commuting home from school and work. Please focus on the road and leave your phone alone. It’s time we all do our part to create a safer driving culture in B.C.”

Based on data from ICBC’s five-year average between 2014 and 2018, 1,200 pedestrians are injured in BC between October and January.

In the Southern Interior region of B.C., ICBC records 280 pedestrian collisions on average annually.

One in five deaths that occur in collisions include foot-traffic, which is why there’s a provincial effort to raise awareness about the growing issue.

For more information, please visit: https://www.icbc.com/road-safety/sharing/pedestrian-safety/Pages/pedestrian-infographic.aspx

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