Jeremy Cook, of Nanaimo, stands with a new decal to be featured on Westcan Bulk Transport truck trailers. The decals, unveiled in Coquitlam, B.C. on Oct. 25, are part of a Mothers Against Drunk Driving initiative. (Tracy Crawford/MADD)

Nanaimo crash survivor featured on MADD impaired driving prevention campaign

The decals will be featured on the back of Westcan Bulk Transport truck trailers

Mothers Against Drunk Driving has unveiled a new set of decals that are sure to reach the far corners of B.C., urging drivers to think twice before getting behind the wheel while impaired.

The decals feature a photo of Nanaimo resident Jeremy Cook, who was 15 years old when he was struck by a drunk driver while riding in another car in October 2013. Forty decals will be attached to Westcan Bulk Transport truck trailers and be driven all over the Canada, MADD said in a news release.

In total, the transport company has 240 similar decals on its trailers – each carrying a simple message: Report impaired drivers and prevent tragedies by calling 911.

From 2011 to 2018, an average of 57 people were killed in alcohol-related crashes annually in B.C., according to data from the province.

ALSO READ: After 10 years of fighting drunk drivers, Alexa’s Team asks: What about pot?

Cook suffered life-altering injuries in the crash, including a brain injury, long-term damage to his eyes and a collapsed lung. He still suffers from daily migraines, has nightmares and post-traumatic stress disorder.

“No one should ever have to go through this,” Cook said. “I’m sharing my photo and my story so that people can better understand the consequences of impaired driving, and so that they’ll call police if they see a driver they think might be impaired.”

Cook is the seventh crash victim to be included in the campaign since it launched in 2012.

“Sharing the powerful stories of victims is a crucial way to educate the public about the toll of impaired driving, and emphasize the importance of always driving sober,” said Dawn Regan, MADD Chief Operating Officer.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

RCMP report

Some of the more interesting callouts for Columbia Valley RCMP November 4-10th

Walking around a Winter Wonderland market

Winter Wonderland Market on this Saturday, November 14th

A taxpayer’s penny for your thoughts

District of Invermere hosts coffee chats Thursday, November 14th for tax talks

Mounties urge safety for pedestrians and drivers alike

ICBC launches pedestrian safety campaign

BCTF rejects mediator’s recommendations for settlement

Negotiations between B.C. teachers and the province will continue

VIDEO: Canadian allergists’ group wants Benadryl behind the counter due to side effects

Some doctors say the medication is over-used because of its easy availability

Killer who fled to Taiwan day after shooting B.C. man over $80 sentenced 13 years later

The sentence comes 13 years after Shaoxin Zhang, 19, was killed in a Burnaby parking lot

B.C. forest industry trade mission finding new markets in China

Diplomatic tensions eased, minister Doug Donaldson says

Sex assault charge stayed against Port Moody mayor

Rob Vagramov completed an alternative measures program, special prosecutor said

“I thought, enough is enough”: B.C. teen takes on bullies through social media

‘I thought, enough is enough. I wanted to try something to stop it.’

Audit finds Canada’s fisheries in decline and response lacks urgency

Report says 17 per cent of fish stocks are critically depleted, up from 13.4 per cent in 2018

Small group of Cherry fans protest his firing at Rogers HQ

One sign at the Toronto rally: ‘Rogers cancels Don, we cancel Rogers’

Nearly half of B.C. drivers nervous in winter conditions: BCAA

‘Wait and see’ approach common practice for 32% of B.C. motorists

Autism support dog refused bus access for being a ‘pet’

B.C. grandmother files complaint with TransLink, calls for better awareness of service dogs

Most Read