The Tobacco and Vaping Products Act will receive royal assent in Canada in the coming days. (Pixabay)

Ottawa ushers in new rules for e-cigarettes

Law will give adults easier access to e-cigarettes and vaping supplies

Adults in Canada will soon have easier access to e-cigarettes and vaping supplies — and be exposed to more ads promoting them — now that the federal Liberal government has passed legislation formally legalizing and regulating the practice.

Once the Tobacco and Vaping Products Act receives royal assent in the coming days, it will prohibit the sale of vape products to minors, ban flavours aimed at young people and prohibit marketing that features testimonials, health claims or “lifestyle” themes.

It also allows the legal manufacture, import and sale of vaping products both with and without nicotine, Health Canada said Wednesday. Other provisions will come into force 180 days after the bill becomes law to give manufacturers and importers time to comply.

Manufacturers that want to market their products with therapeutic claims, such as for smoking cessation, will still require the agency’s blessing before their products can be imported, advertised or sold in Canada.

Some experts cheered the vaping regulations, saying they give legitimacy to something that could prove a boon for smokers who are trying to quit. Others fear the restrictions could keep those very same people from exploring its potential as a less-harmful alternative to cigarettes.

Where they agree, however, is that Canada continues to lack sufficient research into vaping and its potential effects.

The law essentially treats vaping like smoking, with similar regulations, said David Sweanor, an adjunct professor at the University of Ottawa’s Centre for Health Law, Policy and Ethics.

It prevents companies that make so-called “non-combustion” products from informing smokers about significantly less hazardous options, Sweanor said, and fails to adequately distinguish between the relative risks of cigarettes, and e-cigarettes and other alternatives.

READ MORE: Vaping device overheats, burns down home on Vancouver Island

Canadian Medical Association president Dr. Laurent Marcoux welcomed the legislation for its restrictions on promoting and advertising vape products., but warned its still too soon to embrace it as a potential stop-smoking aid.

“We’re very pleased. We’ve been working on this issue for so many years and it’s a public health issue and we are very glad to see it will not attract young people,” said Marcoux.

“We know some people use it to quit smoking, but it’s not proved yet how it works. We need more research before we recommend it as a good thing. I think we should wait and be more cautious.”

Lesley James, manager of health policy at the Heart and Stroke Foundation, said Canada needed a regulatory framework for e-cigarettes because “it’s been the wild west in Canada.”

“We haven’t had any safety standards, and e-cigarettes with nicotine have been illegal, but they have been accessible,” she said, adding that the new legislation allows Canadians to try e-cigarettes as a “quit aid.”

On the other hand, the marketing restrictions are “hugely important” and worth keeping an eye on, since other countries have stricter rules than Canada — and for good reason, James said.

“These products are highly appealing to youth and we want to make sure that Canadian youth aren’t experimenting and taking up e-cigarettes any more than they are right now.”

Big Tobacco, meanwhile, came out staunchly opposed to the legislation’s additional crackdown on cigarette packaging, since it prohibits outright any sort of promotional information and branding, including logos.

Cigarette makers have the right to brand their products, said Eric Gagnon, the director of government relations at Imperial Tobacco Canada.

And while the company supports the vaping regulations, manufacturers and retailers should be able to market directly to their customers, he added.

“One of the challenges we’re facing is that most of the provinces are regulating vaping right now as tobacco … products are hidden from view,” Gagnon said.

“With that mindset it becomes difficult to inform consumers of the benefits of using vaping products.”

Janice Dickson, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Regional District Monitoring Flood Conditions as Melt Continues

High Streamflow Advisory Flood Watch for Kootenays

United Dance gets sets to Hallelujah

Show at DTSS gym this Friday, May 25th at 7 p.m.

Happy hearts with Heart of Rockies transition

After 36 years, a new race director will be at the helm this year

CastleRock focused on fire safety with FireSmart designation

Public event Saturday, May 19th focused on fire safety

From India to Invermere

Students arrive for hospitality program

Police release video on how to ‘run, hide, fight’ if there’s an active shooter

Vancouver police offer video with input from E-Comm, BC EHS, Vancouver Fire and Rescue

Study recommends jurors receive more financial and psychological support

Federal justice committee calls for 11 policy changes to mitigate juror stress

Research needed on impact of microplastics on B.C. shellfish industry: study

SFU’s department of biological sciences recommends deeper look into shellfish ingesting microbeads

B.C. dad pens letter urging overhaul of youth health laws after son’s fatal overdose

The Infants Act currently states children under 19 years old may consent to medical treatment on own

Singh sides with B.C. in hornet’s nest of pipeline politics for the NDP

Singh had called for a more thorough environmental review process on the proposal

VIDEO: Campers leave big mess at rural Vancouver Island campsite

Vehicle parts, garbage, a mattress, lawn chairs, beer cans, and even fecal matter left in the area

VIDEO: B.C. woman gets up-close view of Royal wedding

Kelly Samra won a trip back to her home country to see Prince Harry and Meghan Markle say ‘I do’

30 C in B.C., 30 cm of snow expected for eastern Canada

It might be hot in B.C., but the rest of Canada still dealing with cold

Horgan defends fight to both retain and restrict Alberta oil imports

Alberta says pipeline bottlenecks are kneecapping the industry, costing millions of dollars a day

Most Read