Tourism Radium hires executive director

Jessica Fairhart takes over role October 15th

Tourism Radium and the Radium Chamber of Commerce will have a new executive director in a few weeks time.

Long-time Columbia valley resident Jessica Fairhart will take over the role on October 15th.

“I’m quite excited. This is a great opportunity to support tourism and business development in Radium and throughout the Columbia Valley.” Ms. Fairhart told the Pioneer. “I’m looking forward to collaborating with businesses and stakeholders in the village, developing our assets and creating a strong brand within B.C. tourism marketing.”

“We are delighted to have Jessica join us. She comes with a great deal of experience and knowledge that will help us grow the Destination Marketing Organization (DM) and the business community,” said Radium Chamber of Commerce president Erin Palashniuk. “When we posted for the position we

weren’t expecting to receive so many applications (40+) from all over the country, but Jessica stood out because of her deep understanding of the community, her personable demeanour, her intelligence and her ability to build relationships.”

Ms. Fairhart has spent the past four years as program manager at Imagine Kootenay, an organization that works in partnership with municipal governments and other stakeholder groups to promote working, living and doing business within the Kootenay region. She has been an instructor at College of the Rockies, teaching hospitality and tourism related courses, for the past 10 years, is a member of the Kootenay Rockies Tourism Destination Advisory Committee, and completed a master’s degree of community development in 2014 which included a master’s project involving the Village of Radium Hot Springs.

“I undertook a community and recreation facilities study (for the master’s project) which looked at communities amenities and how they support both resident attraction and retention as well as tourism amenity development,” said Ms. Fairhart. “This research provided the municipality with valuable consultation to support recreation and parks/trail development as outlined in their official community plan with some recommendations being implemented over the past five years.”

Ms. Fairhart grew up in Ontario but occasional trips west to visit family helped foster a love of mountains. She moved to Invermere for a ski season in 2004 and never left. Outside of work she enjoys spending time with friends and family, riding bikes, skiing, snowboarding and taking advantage of all the Columbia Valley offers.

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