FILE - In this March 29, 2018 file photo, the logo for social media giant Facebook, appears on screens at the Nasdaq MarketSite, in New York’s Times Square. Britain’s privacy regulator wants to stop kids from being able to “like” posts on Facebook and other social media sites as part of tough new rules it’s proposing to protect children’s online privacy. Under the draft rules, which were released for consultation on Monday, April 15, 2019 tech companies would not be allowed to use “nudge techniques” that encourage children to keep using a site. (AP Photo/Richard Drew, File)

U.K. proposes banning social media ‘likes’ for children

Tech companies would not be allowed to use ‘nudge techniques’ that encourage children to keep using a site

Britain’s privacy regulator wants to stop kids from being able to “like” posts on Facebook and other social media sites as part of tough new rules it’s proposing to protect children’s online privacy.

Under the draft rules, which were released for consultation on Monday , tech companies would not be allowed to use “nudge techniques” that encourage children to keep using a site.

The Information Commissioner’s Office said examples of “reward loops” that keep people using a site so that more of their personal data can be harvested include “likes” on Facebook and Instagram or “streaks” on Snapchat. A Snapchat streak involves two friends sending each other direct “snaps” on consecutive days.

The code of practice includes 16 standards that must be met by apps, connected toys, social media sites, search engines, news or educational websites and streaming or other online services. It applies to companies that offer services in the U.K., even if they are based outside the country.

The code also calls for “high privacy” settings to be on by default and “robust age-verification mechanisms.” Only the minimum amount of data should be collected and location tracking should be disabled by default.

Violators face punishment including, in serious cases, fines worth 4 per cent of a company’s global revenue, which for the Silicon Valley tech giants would equal billions of dollars.

“This is the connected generation. The internet and all its wonders are hardwired into their everyday lives,” Information Commissioner Elizabeth Denham said in a statement. “We shouldn’t have to prevent our children from being able to use it, but we must demand that they are protected when they do. This code does that.”

Regulators worldwide are stepping up oversight of internet companies amid growing concern about privacy breaches and other online harm. The European Union introduced sweeping new privacy rules last year while in the U.S., momentum is building for a national privacy law.

READ MORE: Facebook cracks down on groups spreading harmful information

READ MORE: Facebook, Google face widening crackdown over online content

The Associated Press


Like us on Facebook and follow us on Twitter.

Just Posted

Local skicross racers hit the World Cup circuit

Olympian India Sherret is joined by fellow local racers Zoe Chore and Courtney Hoffos

UPDATED: Hwy 93 reopens after rockslide blocks traffic in Fairmont Hot Springs

Highway at Fairmont between Dutch Creek and Westside Road blocked until geotechnical team can assess

Rob Morrison sworn in as Kootenay-Columbia MP

Parliament set to reconvene on Thursday with election of House Speaker, Throne Speech

Break-and-enter at Family Pantry in Canal Flats

Weekly RCMP report, November 24-December 1

VIDEO: Merriam-Webster declares ‘they’ its 2019 word of the year

Declared word of year based on a 313-per-cent increase in look-ups on the company’s search site

BC Ferries adds 170 extra sailings for the holidays

6 a.m. and 10 p.m. sailings added for busy season

Anti-money laundering agency warns casinos to watch gamers playing with bank drafts

Financial Transactions and Reports Analysis Centre of Canada, known as Fintrac, issues operational alert

‘Jurassic World 3’ will film in Metro Vancouver under working title ‘Arcadia’

Filming is set to take place between Feb. 24 and March 6, 2020

Strata rental bans escape B.C. speculation tax through 2021, Carole James says

Vacant home tax won’t apply to cabins accessible only by water

China hints at national security trials for 2 Canadians detained for one year

The two Canadians’ detention is largely seen as retaliation for the arrest of a Huawei exec

B.C. seaplane company set to test the first commercial electronic plane

The plane is powered by a 750 horsepower electric motor

Fireballs to fill the sky Friday for brightest meteor shower of the year

Geminid meteor shower features colourful, brighter, longer shooting stars

Most Read