Change is not always welcome. We get stuck in our ways, complacent, and sometimes, just plain lazy.
It is easy to get into a comfortable rhythm in our daily lives, not really looking at the bigger picture and working our way towards new goals.
The same can be said for businesses. Sometimes, we just keep doing things the same way they’ve always been done because it’s how it has always been done.
But think of the potential when you opt for something new. I went whitewater rafting for the first time this past summer. I was terrified before going, afraid of the big waves and of falling in the raging river and, I don’t know, just plain afraid of the unknown. Why should I try something new, I thought. I’m content with the experiences I’ve already had, I’m happy sitting at home with a good book and a strong cup of coffee. What more do I need?
But, I love my husband and he wanted to try it. So, for our wedding anniversary, we decided to take the plunge and go on a new adventure together. And it turned out to be the best time I’ve had in a long, long time. I loved it. Once we were off the river, I started dreaming and planning for the next time we can go again (maybe an annual anniversary tradition?).
At the Pioneer, we’ve been going through some big changes. The most obvious was the merger of two papers’ content into one with the closing of The Valley Echo in July. We have adapted to fit Echo content into the Pioneer, such as sports and Council news. We have worked out how to keep the widespread coverage of the Valley we provide within the body of the paper and, so far, we have found a balance that works.
We upped the size of the paper just a bit, to fit in even more of that local content our readers love.
And now to round out the season of change, we have launched a new website. It features the same content as before, plus a lot more. On the old site, we did not have the ability to sort into catergories like we can now; we could not add video easily, and it just didn’t have the modern, up-to-the-minute flexibility we now have.
We know not everybody is a big fan of the new site. But take some time, play around with the different tabs and give it a chance. It’s OK to disapprove of change, but often, like whitewater rafting, you might find the change to be better than you initiallly expected
As always, we appreciate your feedback and we trust that, after a bit of time, this latest change will seem like it’s always been that way.
And then, if we’re any good at our jobs and can keep being flexible, we’ll change again. Because in the end, change is a given.