The Columbia Valley Rockies have entered the first Kootenay International Junior Hockey League (KIJHL) joint marketing agreement with the Kootenay Ice. The two teams are collaborating this season to bring a 15 per cent discount to season ticket holders when they purchase an individual ticket to the other team’s home game. If you are a Rockies season ticket holder, you will get 15 per cent off every time you buy a ticket to a Kootenay Ice home game.
“The whole idea is to broaden the hockey experience right across the East Kootenays,” said Rockies’ President Graeme Anderson.
This partnership came to be after Mr. Anderson spoke to Reid Mitchell, former Columbia Valley Rockies player and Kootenay Ice Director of Corporate Partnerships and Fan Experience, about different options for the teams.
“Basically we just discussed a deal to do joint marketing of season passes. Their season pass holders have access to our games at the same discount and we go there and that’s the discount that basically their marketing people came up with,” said Mr. Anderson.
Along with the season ticket discount deal, the teams will also host a hockey festival in Invermere early next year.
“It’s going to be in Invermere potentially, weather permitting, and other events permitting, we would hope to do something on Lake Windermere,” said Mr. Anderson. “It’s going to be family friendly but it’s going to involve players from both Kootenay Ice and the Rockies and also involve families from the community.”
Mr. Anderson was hopeful when he spoke to the Pioneer that this new partnership could give as much access to KIJHL and Western Hockey League hockey as possible to communities across the East Kootenays.