Couple who bought $120k banana duct-taped to wall say artwork will be ‘iconic’

Pair compared it to Warhol’s ‘Campbell’s Soup Cans,’ which was initially ‘met with mockery’

In this Dec. 4, 2019 photo, gallery owner Emmanuel Perrotin poses next to Italian artist Maurizio Cattlelan’s “Comedian” at the Art Basel exhibition in Miami Beach, Fla. The work sold for $120,000. (Siobhan Morrissey via AP)

A Miami couple who bought a headline-grabbing banana duct-taped to a wall have acknowledged the absurdity of the artwork, but say they believe it will become an icon and plan to gift it to a museum.

Billy and Beatrice Cox said in a statement that they spent more than $100,000 on the “unicorn of the art world” after seeing “the public debate it sparked about art and our society.”

The conceptual artwork — “Comedian,” by Italian artist Maurizio Cattelan — was the talk of last week’s Art Basel Miami. The artist sold three editions, each in the $120,000 to $150,000 range, according to the Perrotin gallery.

“We are acutely aware of the blatant absurdity of the fact that ‘Comedian’ is an otherwise inexpensive and perishable piece of produce and a couple inches of duct tape,” the Coxes said. “Ultimately we sense that Cattelan’s banana will become an iconic historical object.”

The piece was widely parodied on social media. Kelly Ripa and Ryan Seacrest framed a bagel with a piece of duct tape over it and Brooke Shields taped a banana to her forehead, writing, “An expensive selfie,” on Instagram.

On Saturday at the art fair, Georgian-born artist David Datuna removed the latest iteration of the banana from the wall, unpeeled it and took a bite as a large crowd documented the moment with their phones.

“I respect Maurizio, but it’s art performance: Hungry artist,” said Datuna, who was not among the buyers.

The piece became such a focus of gawking that the gallery removed it Sunday for the final day to encourage viewers to see the rest of the art fair.

The Miami couple — whose purchase included a “certificate of authenticity” along with the banana and the piece of tape — said they plan to loan and later gift the work to an unspecified art institution in hopes of attracting new generations to the museum.

They plan to throw out old bananas when appropriate. “Yes … the banana itself will need to be replaced,” they said.

READ MORE: Painting given to B.C. woman as gag goes for $481,000

The couple compared the artwork to Andy Warhol’s now iconic “Campbell’s Soup Cans,” which said was initially “met with mockery.”

Critics reasoned they could easily recreate the pricey art following a quick trip to the grocery store, but the gallery said in a statement that certificates of authenticity are crucial in conceptual art.

Without one, “a piece of conceptual artwork is nothing more than its material representation.”

Kelli Kennedy, The Associated Press

Like us on Facebook and follow us on Twitter

Just Posted

Hospital chief of staff provides a COVID-19 update; face coverings available for free starting this weekend

Vigilance needed; face coverings soon to be available throughout valley

Easter weekend no time to let up on COVID-19 safety

Provincial health officer warns against travelling this weekend

Invermere mayor says bill payments can wait and asks visitors to please stay home

Al Miller provides an update on the District of Invermere and COVID-19.

Digital marketing graduation

Digital marketing skills vital to businesses since COVID-19 pandemic began

Social distancing for wildlife, please

Outdoor photographers urge humans not to get too close to local wildlife.

UPDATE: Canadians awake to extra COVID-19 emergency benefit money, feds clarify changes

The CRA and federal officials are working to clarify the confusion around payments

B.C. sorting medical equipment sales, donation offers for COVID-19

Supply hub has call out for masks, gowns, coronavirus swabs

B.C. records five more deaths due to COVID-19, 45 new cases

A total of 838 people have recovered from the virus

Major crimes investigating sudden death of North Okanagan child

The 8 year old was flown to Kelowna General Hospital and died hours later

Easter Bunny added to B.C.’s list of essential workers

Premier John Horgan authorizes bunny to spread “eggs-ellent cheer” throughout province

Travellers returning to B.C. must have self-isolation plan or face quarantine: Horgan

Premier John Horgan says forms must be filled out by travellers

More than 400 animals have been adopted amid pandemic: B.C. SPCA

People are taking this time of social distancing to find a loyal companion through the animal welfare group

B.C. secures motel, hotel rooms for COVID-19 shelter space

Community centres, rooms reserved for pandemic self-isolation

Most Read