Vegas Golden Knights’ Cody Eakin (21), Jonathan Marchessault (81) and Deryk Engelland (5) defend in front of goaltender Marc-Andre Fleury (29) during Game 2 in the Western Conference Finals against the Winnipeg Jets on Monday. (Trevor Hagan/The Canadian Press)

Fleury tops Vegas Golden Knights merchandise flying off shelves

French Canadian goalie’s jersey leading the way in sales

The Vegas Golden Knights are proving to be as popular at the merchandise table as they are in Sin City.

The NHL expansion team has been a hot ticket all season at T-Mobile Arena and that has continued during the Golden Knights’ deep playoff run.

With goalie Marc-Andre Fleury’s jersey leading the way in sales, Golden Knights gear is also flying off the shelves.

Specific numbers weren’t immediately available but Nirva Milord, the NHL’s senior director of corporate communications, said that the team’s overall North American sales have been very strong.

“The Vegas Golden Knights are in the top five in merch sales all season,” she said Tuesday in an email. ”Marc-Andre Fleury is tops among players in playoffs merch sales.”

READ MORE: Stanley Cup playoff conference-finals predictions

Fleury, a three-time Stanley Cup champion in Pittsburgh, was not protected by the Penguins in last year’s expansion draft. He has helped anchor the Golden Knights and gave the first-year squad some immediate star power.

The Vegas success story reads like a Hollywood script.

A random mix of journeymen, up-and-comers and castoffs quickly meshed as a team, delivered results on the ice, and provided one of the top storylines of the season.

Few hockey observers predicted that Vegas would roll through the campaign and topple the Los Angeles Kings and San Jose Sharks in the first two rounds of the playoffs. The Golden Knights will host the Jets in Game 3 of the Western Conference final on Wednesday after splitting the first two games of the best-of-seven series in Winnipeg.

Along the way, cash registers have been ringing with sales of hats, hoodies, sweatshirts, T-shirts and jerseys adorned with the knight helmet symbol and the team’s steel grey, black, gold and red colours.

Marvin Ryder, a marketing professor at McMaster University, feels there are several reasons for the strong merchandise sales, including the lack of competition from other top sport leagues in Las Vegas and the fact hockey fans and youngsters will flock to anything new when it comes to gear.

But where the franchise really delivered, Ryder said, was with the creation of a modern, powerful logo coupled with an attractive colour scheme.

“Whatever graphic identity team they hired, they knocked it right out of the park,” Ryder said from Hamilton.

It helps to have a winning hockey team too.

“Ultimately it’s how the fans embrace it,” Ryder said. “In this case, I’m going to say it’s more about (being) lucky. You had all the pieces but they got them right the very first day. That’s the unusual part of the story. Normally it takes longer for the teams to find that combination of performance and the right-looking logo that people are proud to wear.

“They got it right from Day 1.”

Last month, the NHL reported that Fleury was fourth in jersey sales behind Toronto’s Auston Matthews, Pittsburgh’s Sidney Crosby and Edmonton’s Connor McDavid.

Gregory Strong, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

B.C. declares state of emergency as more than 560 wildfires rage

This is only the fourth state of emergency ever issued during a fire season

UPDATE: Search for missing Cranbrook woman enters third day

The search for a Cranbrook woman missing in the Jumbo Pass area is entering its third day.

Search for missing Cranbrook woman ongoing

Louise Baxter missing in Jumbo Pass area since Sunday

Missing person in Jumbo Pass is woman from Cranbrook

Multiple search and rescue organizations from around the region are looking for missing hiker

Average Canadian family spends 43% of income on taxes: study

Fraser Institute’s consumer report shows taxes accounting for larger chunk of income each year

Wartime Wednesdays

Invermere’s Elinor Florence investigates stories from our wartime past

Regional climate adaptation agriculture testing to expand in B.C.

Ottawa funds farm projects to conserve water, remove invasive species

VIDEO: B.C. brother-and-sister RCMP officers Amazing Race Canada Heroes Edition

Courtney and Taylor Callens have become the team to beat

‘Can’t erase history’ by tearing down statues, Minister says

Environment Minister Catherine McKenna spoke on the contentious removal of John A. Macdonald

Man seriously injured in Lower Mainland home explosion

Police are trying to figure out what led to a homemade explosive detonating in a Coquitlam home

Canadian soccer captain Christine Sinclair continues to lead fight against MS

Burgers to Beat MS has raised more than $11 million since its inception in 2009

VIDEO: Post-surgery monologue comedy gold

If you’ve ever had surgery with anaesthetic you know the coming out of it process can be a treat.

LETTERS: Doctors speak out on surgical wait times for B.C. patients

‘Governments know they will lose private clinic lawsuit’

Most Read