FILE In this Jan. 31, 2014 file photo, a KFC sign hangs in Saugus, Mass. (AP Photo/Elise Amendola, File)

KFC suspends ‘It’s Finger Lickin’ Good’ slogan amid COVID-19 pandemic

Fried chicken chain says slogan is inappropriate amid a pandemic

A famous fried chicken chain has suspended its slogan amid the pandemic, citing its inappropriateness in current times.

Kentucky Fried Chicken (KFC) said that although its “It’s Finger Lickin’ Good” slogan has served it well for 64 years, it seems a little “off” during the COVID-19 pandemic.

“We find ourselves in a unique situation—having an iconic slogan that doesn’t quite fit in the current environment. While we are pausing the use of “It’s Finger Lickin’ Good,” rest assured the food craved by so many people around the world isn’t changing one bit,” said Catherine Tan-Gillespie, global chief marketing officer at KFC.

But fans of the fried chicken chain shouldn’t worry; when the pandemic comes to an end, the slogan will return.

ALSO READ: B.C. breaks single-day record for new COVID 19 cases; 269 total cases over weekend


@katslepian

katya.slepian@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Coronavirusfast food

Just Posted

Invermere gets new CAO

Invermere found his new CAO after a long period of research.

Radium council discusses short term rentals

RHS council are elaborating the second draft plan for STR

Farmers’ Institute report highlights emerging local food scene

Beef cattle ranching remains mainstay of valley agriculture

Beautification process begins in Canal Flats downtown

Canal Flats wants to improve the esthetic of the town

B.C. reports 91 new cases as officials remain worried over ‘clusters of COVID-19

There have now been a total of 8,395 cases in B.C. since the pandemic began

Canada’s active COVID-19 cases top 10,000 as daily new cases triple over the past month

Dr. Tam repeated her warning to young people, who have made up the majority of recent cases

First 8 months of fatal overdoses in B.C. have now exceeded 2019 death toll

Nine people died every two days in August, BC Coroners Service data shows

Liberal effort to reset policy agenda panned by rivals as too much talk, not action

Trudeau said it’s ‘all too likely’ families won’t be able to gather for Thanksgiving next month

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Totem pole considered cultural appropriation removed from Nelson’s Hume School

The pole had also become rotted and was seen as dangerous to students

‘Show us the money’ for cannabis, local governments tell B.C.

Municipal tax, transit revenues falling as costs rise

‘It’s a boy’: Southern Resident killer whale calf born to J Pod is healthy, researchers say

J35 had previously done a ‘Tour of Grief,’ carrying her dead calf for 17 days

Most Read